Hello, I’m Michael.

After many years working with international brands, I now support young companies and founder teams in shaping a clear identity and communication that works – online and offline.

My work spans lifestyle and consumer products, functional sports goods and technology-driven B2B topics. The aim is simple: make things understandable, well-positioned and ready for the market — in both B2B and B2C environments.

If you value a pragmatic perspective with a clear sense for what moves a business forward, I’d be glad to talk.

michael@muellers-tactics.com